Digital Signage + 3 Video Commercials
A digital signage and video commercial campaign built around strong visual hierarchy, screen-ready composition, and motion-led messaging for a polished promotional experience.
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Overview
This project brings together digital signage and three commercial-style video pieces into one campaign system. The work focuses on readable screen layouts, consistent campaign styling, and visuals that can hold attention quickly in a digital display environment.
Timeline
The timeline started by organizing the campaign into signage needs, commercial moments, and final delivery formats. Planning the sequence first helped keep the visuals consistent across the static display pieces and the motion-based commercial work.
Campaign Direction
The campaign direction focused on clear messaging, strong contrast, and layouts that stay readable on digital screens. Each visual was shaped to feel connected as part of one campaign while still giving every commercial or signage piece its own purpose.
Additional Screens
