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Retail Installation

  • Focus: UX/UI, motion graphics, branding, prototype design
  • Format: Interactive in-store experience across three stations

A retail concept built around an outdoor apparel brand, combining interactive catalogue browsing, touchless product exploration, motion-led storytelling, and promotional media into one in-store system.

Interactive Retail Experience

Eaglecrest Outdoors

Three branded stations designed to help customers browse, compare, and move toward purchase without breaking the visual identity of the space.

Brand Identity Dual Touch App Touchless Product View

Overview

This project focused on turning a provided retail technology framework into a cohesive branded experience. I developed the visual system, interface direction, motion graphics, and storytelling for an outdoor apparel concept so each station felt connected while still serving a different shopper need.

Skills

UX/UI design, motion graphics, visual design, brand application, product storytelling, interactive prototyping

Tools

Photoshop, Illustrator, After Effects, Premiere Pro, GSAP

Role

I designed the interface direction for all three stations, created branded motion graphics, and shaped the visual language so the experience felt immersive, polished, and easy to navigate in a retail setting.

Eaglecrest Outdoors timeline and presentation planning screen

Brand Video Station

The installation timeline was planned around building the retail system in stages: brand direction, interface structure, motion assets, interactive product exploration, and final presentation. That order kept each station connected while still giving every part of the experience a clear role.

Eaglecrest Outdoors retail collection interface screen Eaglecrest Outdoors product detail interface screen

Dual Touchscreen App

This part of the installation focused on a dual touchscreen shopping flow where customers could browse products, view item details, and move through selection more clearly. I designed the interface to feel branded and easy to scan, using strong product focus, clean hierarchy, and guided interaction patterns that support in-store decision making.

Eaglecrest Outdoors 360 product station preview

360 Product Station

This station was designed to let customers inspect a featured product from multiple angles without touching the display. The interface balances product photography, highlight callouts, and motion-led guidance so the interaction feels intuitive while still drawing attention from a distance on the retail floor.

The deliverables brought the full installation together through interface design, looping screensavers, instructional motion, and a final presentation video that shows how the experience works as one retail system.

Deliverables